Ramadan in a Day was a live social media broadcast that followed a day during Ramadan in the UK. My team at the BBC partnered with BBC Asian Network to produce and deliver content across their social media channels including Twitter, Facebook, Instagram, YouTube and Snapchat.
The campaign included pre-collected video content using the SeenIt app, including honest insights from young British Muslims about what Ramadan means to them.
A team of six people worked together to deliver Ramadan in a Day. I developed the initial idea, wrote social copy and built the content plan for the day’s social media broadcast. I also defined the KPIs for the project and analysed social analytics to report on the success of the campaign.