At the University of Birmingham, as Digital Marketing and Communications Manager, I was responsible for developing and implementing its social media content strategy.
This involved overseeing the University’s core social media accounts, including Facebook, Twitter, YouTube, Twitter and Instagram. I managed existing channels and decided when to launch on new platforms. I planned content across the annual student recruitment cycle and developed new processes for creating content, including working with the University’s Creative Media team to produce new video content.
I was also responsible for reputation and crisis management on social media, working with the Directors of Marketing and Communications to flag and manage any reputational issues.
In my first two years overseeing social media at the University, social audiences grew by 65%, and a Saatchi brand listening exercise indicated that it had doubled share of voice on social media in one year. Our social media communications were highly commended by the CIPR and we were named the 3rd most influential University on Twitter by Times Higher Education.