BBC Food Social Media Content and Instagram launch

As part of a set of pilots designed to help inform the BBC’s digital strategy, I produced social media content to reach 16-34 year-old women using Food as a subject.

Reviewing research and seeing that this demographic are prolific on social media, we wanted to experiment with a purely social format – delivering valuable food content to users’ social feeds at key times during the day. ‘No Think Dinners’ was an idea I contributed as part of a brainstorm for the pilots, which was awarded funding to produce. I developed and delivered the campaign, working with our team’s Digital Designer and the BBC Food team.

The campaign included new content formats designed specifically for Instagram – a visual shopping list, delivered at lunchtime to help people to easily grab ingredients on their break or on their way home, and a 15 second ‘how-to’ video delivered in the evening to guide people through making the recipe.

The campaign was delivered on a brand-new Instagram channel for BBC Food, who now have 220,000 followers on the channel.

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Here’s how to make this tasty chicken and chorizo rice to warm up your Wednesday. Full recipe and method below. Share your creations with us using #NoThinkDinners. 1 tbsp olive oil 70g chorizo, halved and sliced ½ large onion, sliced 200g chicken thigh fillets, chopped into 2½cm/1in pieces 1 garlic clove, finely sliced 1 green pepper, sliced 110g basmati rice 200ml chicken stock (½ stock cube dissolved) salt and freshly ground black pepper Method 1. Heat the olive oil in a large saucepan with a tight fitting lid and fry the chorizo over a high heat for 1 minute. Add the onions and fry for a further minute, then add the chicken and garlic and cook for 5 minutes. 2. Add the green pepper and basmati rice and stir well to combine. Pour in the chicken stock and stir, then turn the heat down as low as it will go, put the lid on and leave for 12 minutes. 3. Turn the heat off but do not remove the lid and leave for a further 12 minutes, then remove the lid and give it a good stir with a fork. The water should be absorbed. Serve straight away. #food #recipe #dailyrecipe #easyrecipe

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Shopping list for tonight’s #NoThinkDinners beetroot, lentil and goats’ cheese salad. Use any mustard you have to hand and feel free to add fried bacon instead of goats’ cheese. We’ll post a video guiding you through the recipe later today. Serves one. ½ x 400g tin green lentils, drained and rinsed 2 tsp olive oil 1 tsp wholegrain mustard ½ bag mixed leaves (about 60g) 100g vacuum-packed cooked beetroot, quartered 50g soft goats’ cheese, sliced salt and freshly ground black pepper Method 1. Heat the lentils a saucepan with a teaspoon of olive oil until just warmed through. Add a splash of water if they start to stick. Remove from the heat and stir through the wholegrain mustard. 2. Put the mixed leaves into a serving bowl and top with the hot lentils, the quartered beetroot and the sliced goats’ cheese. Drizzle the remaining olive oil over the top and season with salt and freshly ground black pepper. Serve with toast. #food #recipe #dailyrecipe #easyrecipe

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No time to think – or cook – during the week? Our #NoThinkDinners this week will give you simple meals that fit in to your day. Tonight: this super-easy chargrilled broccoli pasta will be a weekday favourite. Look out for a shopping list and instructions later today. 100g spaghetti 3 tbsp olive oil 100g broccoli, cut into small florets 1 garlic clove, finely sliced ½ red chilli, finely sliced 1 tbsp flaked almonds Salt and freshly ground black pepper Method 1. Bring a large pan of salted water to the boil and cook the spaghetti for 8 minutes, until al dente. 2. Meanwhile, heat the olive oil in a saucepan over a high heat and add the broccoli. Leave it for 1 minute before moving so the broccoli chars, then turn and char on the other sides for about 3 minutes. 3. Add the garlic, chilli and almonds and stir-fry for a further 3 minutes. Season with salt and pepper. 4.Drain the spaghetti and add to the broccoli pan, stir well to combine and serve. #food #recipe #dailyrecipe #easyrecipe

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